In July 2005, our authorities spent S$400,000 to rebrand Marina Bay. The new name?
Marina Bay.
…
In January 2006, the CAAS held a contest to name our new budget terminal. The winning entry?
Budget Terminal.
…
According to an article on CNA earlier this month, the Singapore Science Centre has recently rebranded itself. What’s the new name?
Science Centre, Singapore.
…
A few weeks back, after spending £125,000 on a campaign to engage the nation’s top advertising brains to rebrand Scotland and to replace its former “The Best Small Country in the World” slogan, a brand new slogan for Scotland was announced. How did it read?
Welcome to Scotland.
(See, it’s not always just S’pore who’s the culprit ok.)
I’m surprised this post is not about the concert… Or maybe you’ve already said all you wanted in the email? ;)
Oh no…I’ll definitely be blogging about it. But need a bit of time to compose all my thoughts (pun intended).
That will be my next post!
Great post and not an uncommon occurence I guess. I once worked for the Partnership Marketing Group who had a big contest to determine the new name (I submitted about a dozen entries and I know they had over 100 possibilities) and selected, you guessed it: the Partnership Marketing Group as the “new” name.
Makes you wonder what some of these people are thinking when they START the contest, eh?
Doug Smith